How We Work

The full spectrum of public relations and marketing services are provided by Susan Neuman, Inc.

Typically, we begin a new client assignment with a public relations audit which researches and establishes a client’s present condition, the strengths and weaknesses of the company, product or service, the opportunities available and the threats existing, and the perception of the client with the people important to the client’s success.

From the public relations audit, we develop an action plan that outlines steps to be taken to correct misconceptions, remedy ills, capitalize on strengths and achieve goals. A time table and budget are included.

The implementation of the action plan utilizes whatever communication “tools” that are needed - - publicity, media relations, brochures, audio visual presentations, speaker’s bureau, direct mail, internet presence, lobbying, grass roots campaigns, employee or shareholder programs, and other marketing mix ingredients - - to achieve the goals.

Lastly, we evaluate the results against the objectives set to determine if goals have been met and desired results achieved. Evaluations can take place every six months to two years, depending on the objectives. The action program is re-adjusted as needed.

Who Is Susan Neuman?

Ms. Neuman began her communications career as a journalist, working for several weekly newspapers before becoming a staff writer for The Miami Herald. She was editor of Miami magazine, an award-winning city magazine, for about five years, then opened her own business.

She has an undergraduate degree from the University of Miami and a MBA degree from Barry University. She is Accredited by the Public Relations Society of America, in internationally recognized stringent certification program in the profession. She is the recipient of numerous professional awards during her career, is listed in prestigious directories including “Who’s Who” and is active in several professional and business organizations including the Greater Miami Chamber of Commerce and the Miami City Club of which she is a director. Ms. Neuman was on Florida Governor (now U.S. Senator) Bob Graham’s public relations advisory committee since 1978.

Ms. Neuman personally supervises all client work, in addition to specific staff members assigned to each account.



The staff of Susan Neuman, Inc., is all professional in their respected fields. In addition to the permanent staff, the firm maintains a stable of freelancers for specific projects in specialized areas. Utilizing specialists in a variety of fields expands the professional offerings of the agency.

Services Available:

      - Public Relations
      - Marketing
      - Advertising
      - Communications Audit
      - Counseling
      - Special Events
      - Publications
      - Publicity
      - Sales Promotion
      - Graphic Design & Art
      - Fund Raising
      - Specialty Advertising
      - Research & Surveys
      - Speech Writing
      - Speaker Training
      - Speaker’s Bureau
      - Lobbying
      - Direct Mail Promotions
      - Employee Training
      - Audio Visual Production
      - Photography     
      - Political Promotions